Author
Mel Smith
Mel Smith is the founder of EngageMore, an affiliate marketing consultancy specialising in helping brands grow through strategic publisher partnerships, commission optimisation and commercially focused affiliate programme management. With almost two decades of experience in the affiliate industry - including 12 years at Quidco - Mel has worked with a broad range of advertisers, publishers and affiliate platforms across retail, ecommerce and lead generation. Earlier in his career, Mel also held ecommerce and digital marketing roles at brands including Carphone Warehouse and De’Longhi, giving him a wider commercial perspective that helps shape his approach to affiliate strategy today.
Through EngageMore, Mel works closely with brands to develop affiliate strategies that are commercially sustainable, performance-driven and aligned with wider business goals. His work spans cashback and rewards, closed user groups, editorial partnerships, CSS, brand partnerships and publisher development, with a strong focus on senior-led consultancy and hands-on delivery. Alongside client work, Mel regularly writes about affiliate marketing trends, publisher strategy and practical growth opportunities within the performance marketing space.
