Affiliate marketing glossary.

A set of tools for building software and applications used to automate processes.

Another term for the merchant or brand in an affiliate partnership.

An individual or company that promotes products or services of another company in exchange for a commission.

A contract outlining the terms and conditions of an affiliate partnership.

A platform where affiliates can track their performance, commissions, and other relevant data.

A unique URL assigned to an affiliate to track traffic and sales.

A person responsible for managing an affiliate program and supporting affiliates.

A performance-based marketing strategy where a business rewards affiliates for driving traffic or sales through their marketing efforts.

A platform that connects affiliates with merchants.

An arrangement in which a merchant pays affiliates for promoting their products or services.

The process of assigning credit for conversions to specific marketing activities.

The rate at which affiliates leave a program.

Transactions between businesses, rather than between a business and individual consumers.

Transactions between businesses and individual consumers.

A graphical advertisement used to promote products or services.

A list of entities banned from participating in an affiliate program due to fraudulent or unethical behavior.

A web page that bridges the gap between an affiliate link and the merchant's landing page.

A commission model where affiliates are paid for a specific action such as a sale or a lead.

A network that connects advertisers with affiliates who promote cost-per-action offers.

An offer where affiliates are paid for a specific action.

A commission model where affiliates are paid for each click they generate to the merchant’s site.

The cost of acquiring a lead.

A commission model where affiliates are paid per thousand impressions or views of an ad.

The return of funds to a customer after a disputed transaction.

The percentage of transactions that result in chargebacks.

The reversal of commissions due to refunds, fraud, or other issues.

The percentage of people who click on a link after seeing it.

A marketing strategy where two brands collaborate to promote a product or service.

The payment an affiliate receives for driving a sale or action.

Adhering to the rules and regulations set by the affiliate program.

A strategy that involves creating and sharing valuable content to attract and engage an audience.

Advertising based on the context of the content being viewed.

The path a customer takes from initial interest to final purchase.

The percentage of visitors who take a desired action, such as making a purchase.

Data stored on a user’s device to track their activity and attribute sales or actions to an affiliate.

The length of time a cookie remains active on a user’s device, impacting how long an affiliate can earn commissions on referred sales.

Marketing materials such as banners, text links, or videos used to promote offers.

Encouraging customers to purchase additional products or services.

An in-house affiliate program managed directly by the merchant.

Another term for product feed.

Creating affiliate links that direct users to specific pages on a merchant's website.

Informing users that an affiliate relationship exists.

An email marketing strategy that sends pre-written messages over time.

The average earnings an affiliate makes per click.

Using email to promote products or services.

Content that remains relevant and valuable over time.

Delivering content or advertisements based on a user’s geographic location.

An expensive product or service that typically yields higher commissions.

The number of times an ad is viewed.

An individual with the ability to influence the purchasing decisions of others.

Collaborating with influencers to promote products or services.

A web page designed to capture leads or drive sales.

A potential customer who has expressed interest in a product or service.

A free offer designed to capture leads.

Commissions earned for the duration of a customer's account.

The total revenue a customer is expected to generate over their lifetime.

The process of disguising an affiliate link to make it more appealing to users.

A group of people who resemble an existing customer base.

The time period during which a conversion can be attributed to an affiliate.

A program that rewards customers for repeat business.

The company or individual that offers products or services and partners with affiliates to promote them.

A strategy where salespeople earn income from their own sales and the sales of their recruits.

Ads that blend in with the content they appear within.

Keywords that prevent ads from showing in irrelevant searches.

The specific market or audience an affiliate targets.

The page where the offer is presented to potential customers.

The process of a user giving permission to receive marketing communications.

A model where advertisers pay for each click on their ad.

A commission model where affiliates are paid for phone calls generated.

A commission model where affiliates are paid for generating leads.

A commission model where affiliates are paid only when a sale is made.

The commission paid to an affiliate.

Marketing based on performance, where affiliates are paid based on results.

Code used to track user behavior and conversions.

Using tracking pixels to measure conversions and user behavior.

A file containing a list of products and their details for affiliates to use.

A measure of the profitability of an investment.

Commission paid on a recurring basis for ongoing subscriptions or services.

A unique URL used by affiliates to track referrals and attribute sales or actions to them.

Sharing a percentage of revenue generated with affiliates.

The practice of optimizing content to rank higher in search engine results.

Software that is hosted online and accessed via a web browser.

Testing different versions of a marketing element to determine which performs better.

An affiliate recruited by another affiliate.

An affiliate who generates a high volume of sales.

An affiliate link embedded within text.

A unique identifier used to track the performance of individual affiliates.

A tool or software used to track affiliate performance and conversions.

The visitors to a website.

The origin of website traffic, such as search engines or social media.

An initial low-cost offer designed to convert leads into customers.

A program where affiliates can earn commissions on their own sales and the sales of affiliates they recruit.

Encouraging customers to purchase a more expensive version of a product.

A custom, branded URL used for affiliate links.

The specific industry or market a product or service belongs to.

Products or services produced by one company and rebranded by another.

An interactive element used to promote offers on a website.