Case study: DASH

Smarter commissioning. Stronger publisher mix. 28% revenue growth for DASH Water

The brief

DASH Water needed to refine and scale their affiliate activity to deliver sustainable growth, while ensuring efficiency across different publisher types and seasonal trading periods.

The Outcome

EngageMore restructured DASH Water’s commission groups and discount codes, tailoring them by publisher type to drive optimised performance. We worked closely with the client to create a detailed playbook by publisher type, designed to maximise seasonal and promotional peaks.

Through these measures, we increased YoY revenue by 28%, delivering growth across all publisher types while simultaneously improving cost of sale efficiency. In addition, we expanded the breadth of the program by increasing the number of sale-contributing publishers in the quarter by 48% YoY.

Developing a scalable framework for growth

By aligning commission strategies with publisher performance and introducing structured playbooks, DASH Water’s affiliate program is now set up for continued efficiency and long-term scalability.

Need help with your affiliate program?

EngageMore have made a significant impact on our affiliate programme. Their work has driven revenue growth, increased the number of contributing publishers, and improved overall efficiency. It’s been great having such a reliable partner managing this for us.

Georgie Titcomb

CEO, Head of Growth Marketing