PPC Manager (Shopping) - Remote

EngageMore is working with a leading Comparison Shopping Service (CSS) assisting them in the recruitment of a PPC Manager.

SALARY: £45k

LOCATION: Remote (occasional office attendance in Cambridge)

TYPE: Full-time

Due to the technicality of the role, you’ll be required to work from the Cambridge office two days a week, during an extended onboarding period.

In the words of the hiring business…..

We are a leading Comparison Shopping Service (CSS), driving sales on a performance model for major retailers through pioneering tools that leverage technology, data, and product feeds. We drive £100ms of sales for retailers through Google’s CSS program, Microsoft Shopping and others, and our activity spans the UK, EU, and US. We have strategic relationships with top brands including eBay, Currys, LEGO, and Samsung.

WHAT IT"S ABOUT

We are seeking a highly skilled and motivated PPC Manager to join our dynamic team. As a Google Premium CSS partner, we are at the forefront of digital advertising, specialising in performance shopping campaigns. This role is pivotal to our strategy, focusing on optimising and managing paid media campaigns to drive our clients' success. Your expertise in Google & Microsoft Shopping Ads will be crucial in delivering exceptional results and maintaining our position as a leader in the industry. You will oversee campaigns for our 1000+ retail clients, working closely with the head of paid media to optimise campaigns, grow revenue, and identify new opportunities for growth.

Our distributed working model which allows our team to work from home or the office but with a requirement for monthly trips to the Cambridge co-working space and occasional travel for team and client meetings.

REPORTING TO

Head of Paid Media (Genie Shopping)

RESPONSIBILITIES

As a PPC Manager, you'll be at the forefront of our paid search innovation, working with vast datasets to generate powerful insights and drive success for both our business and our clients. This dynamic role offers you the autonomy to experiment with new ideas and philosophies, pushing the boundaries of what's possible in Shopping Ads campaigns. Your key responsibilities will include:

Campaign Management:

• Ownership of paid media campaigns in alignment with the business's philosophy and guiding principles. Systematically implement new features across accounts as they are introduced.
• Monitor campaign performance, addressing fluctuations and maintaining account health as per our best practice.
• Adopt a test-and-learn approach to trial new campaign structures and identify incremental growth opportunities.

Strategic Contribution:

• Work with the head of paid media and product team to devise systematic solutions for challenges and opportunities.
• Contribute to developing and enhancing GSN's paid media strategy and roadmap.
• Continuously explore new opportunities, features, and channels within the performance
• shopping landscape.
• Take ownership of assigned projects, ensuring consistent progress and decision prioritisation.

Reporting and Collaboration:

• Collaborate with partnerships and product teams to ensure seamless campaign execution.
• Work closely with the partnerships team to identify opportunities for client growth.
• Deliver regular reports and presentations for both internal and external use, highlighting key metrics and insights.

Other:

• Stay updated on industry trends, best practices, and emerging technologies related to paid media.
• Identify and attend relevant industry events.
• Maintain strong relationships with performance shopping partners like Google and Microsoft.

SKILLS AND EXPERIENCE

Skills:

• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Proficiency in using Google and Microsoft Ads, Google Analytics, and other relevant tools and platforms.
• Understanding of product feed structures and experience with optimising and enriching the data within them.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with team members and clients.
• Detail-oriented with strong organisational skills and the ability to manage multiple projects simultaneously.
• Knowledge of the digital advertising landscape, including emerging trends and best practices.
• A proactive and results-driven approach, with a commitment to continuous learning and improvement.
• A keen ability to problem-solve and find solutions.

Experience:

• 3 years + experience in PPC.
• Proven experience in managing and optimising Google and Microsoft Shopping Ads campaigns.
• Experience in ecommerce and understanding of the retail sector in the context of digital marketing.
• Strong knowledge of the performance marketing industry, specifically Affiliate.

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