Affiliate Marketing
Expert insights, strategies, and trends in affiliate marketing to help advertisers and publishers maximise performance and revenue.
These guides cover how affiliate marketing works in the UK and how to grow a programme, whether you're the advertiser paying commission or the publisher earning it. They're practical and written for people running programmes day to day, from choosing a commission model to getting more from the partners you already have.
If you're new to the channel, start with Affiliate marketing 101. It explains who's involved, how sales are tracked and how publishers are paid. Advertisers with an established programme should read our pillar guide on how to scale an affiliate marketing programme. From there you can go deeper on structuring commissions, publisher categorisation, increasing sale-active publishers and auditing your programme.
Publishers have their own hub. How to grow your affiliate publisher revenue covers EPC, commission negotiation, tenancy and hybrid deals, with deeper guides for cashback and loyalty sites and content publishers.
EngageMore is led by Mel Smith, who has over 20 years' experience across the advertiser, publisher and network sides of the industry. If you'd like an independent view of your own programme, book a free growth audit.
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Whether you need a strategic review, additional resource or an experienced affiliate marketing consultant to help accelerate growth, let's have a conversation.
